Best Practices for Social Media Marketing in the Trades!
This article originally appeared here. Do you have a strategy for your social media? How does your customer base see […]
Sales & Marketing
What Should I Do to Diffuse an Angry Customer Over The Phone?
It’s just an average day at work when all of a sudden, you hear the sound of a ringing phone. […]
Sponsored Content: Keep Closing Deals with Contact-Free Selling
Covid-19 has presented home improvement contractors with unprecedented challenges. Given the importance of social distancing for safety and public health, […]
Eating Cottage Cheese Will Not Help You Lose Weight!
Eating cottage cheese will obviously not help you lose weight. Why? Well look around, only fat people seem to eat […]
Finish Your Year Stronger Than You Started
Did someone steal summer? And fall, too? I vaguely remember being involved, yet somewhere between swimming and raking leaves, I […]
Sponsored Content: How Strong Is Your Online Presence?
A strong online presence is a must-have for any business today, especially those in the HVAC industry. Customers head straight […]
The Greatest Marketing Myth In All of Contracting
When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill, […]
Technology Spotlight: ServiceTitan
By Dave Caruso, Fortiva Retail Credit As contractors increasingly recognize the importance of having a CRM solution built for their […]
The Most Powerful Marketing Strategy for 2020
Using testimonials to promote any kind of business has been effective for a long time, and I predict using them […]
The Most Bang For Your Bucks
Video is becoming a favorite marketing tool for some HVAC contractors. With the advance of cell phone technology, it’s easy, […]
Sponsored Content: Maintaining Contracts the Right Way
Does your business offer preventative maintenance contracts to homeowners? A maintenance or service agreement should always be a part of […]
Controlling Outside Temperatures
Corporate Partner Spotlight Although it will be November—when the daytime temperature in Dayton, Ohio, typically hovers in the 50s—those contractors […]
The 3 Marketing Shifts No One Wants to Talk About
I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]
Top Tips for Reaching Out to Media for Business Exposure
Figuring out ways to get cost effective attention for your business can be quite challenging for most small business owners. […]
These 12 Things Will Change Your Business Forever
So many marketers are full of crap. Most HVAC contractors feel ripped off when they think about how much money […]
Were You Looking for This?
“Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]
Too Much Experience?
There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]
Adding Value: Keeping Customers Secure
I recently received a phone call from a concerned homeowner that interested me. “Rodney can you come and test the […]
Customer Retention Fantasyland
Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]
Time to Show Off
With six locations in southern Ohio, Accurate Mechanical signs up for 15 to 20 home shows annually. “We’re in multiple […]
