Sales & Marketing

A strong online presence is a must-have for any business today, especially those in the HVAC industry. Customers head straight […]

When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill, […]

By Dave Caruso, Fortiva Retail Credit As contractors increasingly recognize the importance of having a CRM solution built for their […]

Using testimonials to promote any kind of business has been effective for a long time, and I predict using them […]

Video is becoming a favorite marketing tool for some HVAC contractors. With the advance of cell phone technology, it’s easy, […]

Does your business offer preventative maintenance contracts to homeowners? A maintenance or service agreement should always be a part of […]

Corporate Partner Spotlight Although it will be November—when the daytime temperature in Dayton, Ohio, typically hovers in the 50s—those contractors […]

I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]

Figuring out ways to get cost effective attention for your business can be quite challenging for most small business owners. […]

So many marketers are full of crap. Most HVAC contractors feel ripped off when they think about how much money […]

 “Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]

There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]

I recently received a phone call from a concerned homeowner that interested me. “Rodney can you come and test the […]

Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]

With six locations in southern Ohio, Accurate Mechanical signs up for 15 to 20 home shows annually. “We’re in multiple […]

Most business professionals face a daily dilemma when serving others.  This challenge occurs more times than we’d care to admit. […]

Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call […]

There’s no better way to gain customers than through your customers’ referrals.  A customer’s personal recommendation adds strength to your […]

In 2014, I wrote a blog post suggesting that Google was quietly transitioning from an advertising business model to an […]

You know how it is. You look back at a marketing idea that worked really well, and all of a […]