Finish Your Year Stronger Than You Started
Did someone steal summer? And fall, too? I vaguely remember being involved, yet somewhere between swimming and raking leaves, I […]
Sales & Marketing
Sponsored Content: How Strong Is Your Online Presence?
A strong online presence is a must-have for any business today, especially those in the HVAC industry. Customers head straight […]
The Greatest Marketing Myth In All of Contracting
When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill, […]
Technology Spotlight: ServiceTitan
By Dave Caruso, Fortiva Retail Credit As contractors increasingly recognize the importance of having a CRM solution built for their […]
The Most Powerful Marketing Strategy for 2020
Using testimonials to promote any kind of business has been effective for a long time, and I predict using them […]
The Most Bang For Your Bucks
Video is becoming a favorite marketing tool for some HVAC contractors. With the advance of cell phone technology, it’s easy, […]
Sponsored Content: Maintaining Contracts the Right Way
Does your business offer preventative maintenance contracts to homeowners? A maintenance or service agreement should always be a part of […]
Controlling Outside Temperatures
Corporate Partner Spotlight Although it will be November—when the daytime temperature in Dayton, Ohio, typically hovers in the 50s—those contractors […]
The 3 Marketing Shifts No One Wants to Talk About
I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]
Top Tips for Reaching Out to Media for Business Exposure
Figuring out ways to get cost effective attention for your business can be quite challenging for most small business owners. […]
These 12 Things Will Change Your Business Forever
So many marketers are full of crap. Most HVAC contractors feel ripped off when they think about how much money […]
Were You Looking for This?
“Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]
Too Much Experience?
There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]
Adding Value: Keeping Customers Secure
I recently received a phone call from a concerned homeowner that interested me. “Rodney can you come and test the […]
Customer Retention Fantasyland
Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]
Time to Show Off
With six locations in southern Ohio, Accurate Mechanical signs up for 15 to 20 home shows annually. “We’re in multiple […]
Saying No the Correct Way
Most business professionals face a daily dilemma when serving others. This challenge occurs more times than we’d care to admit. […]
The X Factor in Your Marketing
Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call […]
Why Customers Want to Give You Referrals – and Why They Won’t
There’s no better way to gain customers than through your customers’ referrals. A customer’s personal recommendation adds strength to your […]
The HVAC Contractors Guide to Google Local Service Ads
In 2014, I wrote a blog post suggesting that Google was quietly transitioning from an advertising business model to an […]
