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Category: Sales & Marketing

Technology Spotlight: ServiceTitan

By Dave Caruso, Fortiva Retail Credit As contractors increasingly recognize the importance of having a CRM solution built for their […]

The Most Powerful Marketing Strategy for 2020

Using testimonials to promote any kind of business has been effective for a long time, and I predict using them […]

The Most Bang For Your Bucks

Video is becoming a favorite marketing tool for some HVAC contractors. With the advance of cell phone technology, it’s easy, […]

Sponsored Content: Maintaining Contracts the Right Way

Does your business offer preventative maintenance contracts to homeowners? A maintenance or service agreement should always be a part of […]

Controlling Outside Temperatures

Corporate Partner Spotlight Although it will be November—when the daytime temperature in Dayton, Ohio, typically hovers in the 50s—those contractors […]

The 3 Marketing Shifts No One Wants to Talk About

I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]

Top Tips for Reaching Out to Media for Business Exposure

Figuring out ways to get cost effective attention for your business can be quite challenging for most small business owners. […]

These 12 Things Will Change Your Business Forever

So many marketers are full of crap. Most HVAC contractors feel ripped off when they think about how much money […]

Were You Looking for This?

 “Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]

Too Much Experience?

There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]

Adding Value: Keeping Customers Secure

I recently received a phone call from a concerned homeowner that interested me. “Rodney can you come and test the […]

Customer Retention Fantasyland

Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]

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