Sales & Marketing

Alright, show of hands: if you’re reading this, raise your hand if you actually enjoy marketing. Yeah. My money says […]

I don’t know who said, “The main thing is to keep the main thing the main thing,” but it has […]

“Balance” is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time (you too?), […]

Let’s face it- running a service company can be hard work. You’ve got long hours, cranky customers, competitors who aggressively […]

Ten years ago, I stood in front of an audience of home service contractors and explained that, at some level, […]

The Direct Marketing Association reports email marketing has as much as a 4300% ROI in the United States of America, […]

Who owns your company’s website? The answer—which surprises most business owners—is that there’s a chance it’s not you. Your website […]

Seems I remember the current president promising “changes”. We sure got ‘em. Everything’s changed, and if you don’t like the […]

When was the last time you went to a Blockbuster? At this point, you probably can’t remember because it’s gone—replaced […]

The new year is just a few weeks away. The best business owners have already gotten their budgets set and […]

Customer preferences are changing away from the endless and conspicuous accumulation of possessions.  In place of “buying more stuff”, there […]

I take on this task because of my ability to predict the future. When my wife was out of town […]

It doesn’t take a marketing genius to understand that every generation consumes media differently. Think about it—smart TVs, cutting cable, […]

What Most Contractors Do That Drive Their Customers Crazy    Ever wonder why the most irritated people always call you? Actually, […]

Small service businesses often run into a conundrum of needing to promote their businesses to reach new customers, but having […]

Yes, you can if you would keep in touch year-round, including the Holidays    Many contractors find this out the hard […]

One thing I love about football season is watching the coaches. Each coach has a different playbook, but they all […]

Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same […]

At the beginning of this year, Jimmie Johnson decided to test how online advertising affects his HVAC business.    “I wanted to know if […]

We experience it all the time. Yet, we rarely even think about what’s going on: The grocer who knows your […]