Author: Brian Kraff

Brian is a co-founder of Market Hardware. He is a member of the ‘club’ of Internet media executives who are tapped into the daily changes of how the internet affects all small businesses. Brian is a frequent speaker at Industry and Association tradeshow conferences. He was an integral part of the group of marketing experts who pioneered the pay-per-click model in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since. Prior to founding Market Hardware, Brian was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans. His role as a Founder and Chairman of 13 Colonies Software (now part of Interwoven/Autonomy) was a highlight of his experience in the Enterprise Web Content Management space. Brian has a B.A. from Cornell University and an MBA from Columbia Business School.

New Facebook Business Page Layout

Market Hardware’s Brian Kraff shares how to get the most out of your Facebook page.

Google Maps: Yes, Your Business Listing Can STILL Impact Sales

Brian Kraff explains why you need to pay attention to Google Maps.

Lemons to Lemonade: How to Turn Negative Reviews into Positive Results

Brian Kraff of Market Hardware explains how to handle bad online reviews.

Website Design: Getting Back to Basics

Brian Kraff takes website design back to the basics for contractors.

Keep your SEO Provider Honest – and Sleep Soundly at Night

IE3 has tips for making sure you are working with an honest web marketing company.

How to Retain More Clients with an Email Marketing Campaign

Brian Kraff shares how to make email marketing work for your company.

Banner Ad Retargeting: Why your business needs to harness this red hot advertising tactic in 2016

Ever noticed when you surf the Internet and visit a specific site, an ad from that site starts to pop […]

Social Media Forecast: What to Expect from Social Media in 2016

Brian Kraff shares insight into social media in 2016.

Local Business Facebook Pages – Verification Badge

What to verify your Facebook page as authentic? Market Hardware explains how.

3 Ways To Make Your Website So “User-Friendly” That Your Phones Will Ring Non-Stop

Brian Kraff shares three tips for getting your website to make your phones ring off the hook.

Four Easy Ways to Generate More Calls…Today

Want to get more calls coming in? IE3 has four easy tips to make that happen.

What Does Your Perfect Web Marketing Partner Look Like?

If you are looking for a web marketing partner, Brian Kraff has three easy tips to help you find the perfect one.

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