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Training Tip: It’s Not Just How We Train, It’s How They Learn


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Previously, we covered the different types of training and how to conduct them for the best results. In this article, I’d like to elaborate on the different types of learners and what business owners can do to make sure they are reaching all members of their team. 

Each of us has a learning process that works best for us. This doesn’t mean that we can only respond to one method of learning. It simply means that to best absorb information, it should be presented to us in a certain way. 

The three most common types of learners found in the workplace are: 

  1. The auditory learner can learn best from verbal communication, listening, and asking questions. 
  2. The visual learner can watch a PowerPoint presentation or glance at a handout and be all set.  
  3. The kinesthetic (or tactile) learner learns best by doing. 

At this point, you may think, “How do we effectively conduct trainings that reach the different types of learners?” The answer is simply to incorporate elements of each approach into your training so that it resonates with your entire group, regardless of how they learn.  

Here is an example using a proactive training scenario: You need to help your office team improve close rates on appointments. Start with a verbal introduction that outlines what the training is and what results can be expected once it’s complete. Keep it brief but comprehensive. Use humor, keep your energy up, and make eye contact. An informative, entertaining, and/or engaging intro should appeal to all types of learners, providing you keep it SHORT. 

  1. Fire up your PowerPoint and back it up with handouts (for visual learners). As you review each slide, briefly stop and discuss what you just presented and invite members to ask questions or comment (this should engage the auditory learner).   
  2. At the end of the presentation, briefly recap and follow up with role play. This will reach not only the kinesthetic learner but also will reinforce the training for the visual and auditory learners.  Make sure your kinesthetic learners know that you can stop by their desks to further train them in their daily environment.   

Unlocking each individual’s learning potential will give them the confidence boost they need to set your business up for success. With aspects of each training tailored just for them, it won’t take long before every one of your team is right on target. 

Chris Crew

Posted In: ACCA Now, Print Edition, Training

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