Sales & Marketing

Most business professionals face a daily dilemma when serving others.  This challenge occurs more times than we’d care to admit. […]

Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call […]

There’s no better way to gain customers than through your customers’ referrals.  A customer’s personal recommendation adds strength to your […]

In 2014, I wrote a blog post suggesting that Google was quietly transitioning from an advertising business model to an […]

You know how it is. You look back at a marketing idea that worked really well, and all of a […]

Are you talking comfort with your customers? Emerson has 8 tips you can start using right away to start the […]

I’m not sure about you, but I think it’s unbelievable that we’re almost halfway through 2018. At this point, you […]

First of all, a well-run Maintenance Agreement Program can become your most reliable income stream. Once implemented, a good Maintenance […]

How do you dramatically improve your online customer experience and also make it even easier for new customers to schedule […]

BDR’s Dealer Direct program allows you to hold BDR training at your place of business. You will have a unique […]

Contractor poised to use marketing method previously reserved for billionaires “Online is the answer to everything!” the e-marketers proclaimed. “No […]

Your marketing challenge: You are PAYING your marketer to target the whole service area and are WASTING 97 cents of […]

Alright, show of hands: if you’re reading this, raise your hand if you actually enjoy marketing. Yeah. My money says […]

I don’t know who said, “The main thing is to keep the main thing the main thing,” but it has […]

“Balance” is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time (you too?), […]

Let’s face it- running a service company can be hard work. You’ve got long hours, cranky customers, competitors who aggressively […]

Ten years ago, I stood in front of an audience of home service contractors and explained that, at some level, […]

The Direct Marketing Association reports email marketing has as much as a 4300% ROI in the United States of America, […]

Who owns your company’s website? The answer—which surprises most business owners—is that there’s a chance it’s not you. Your website […]

Seems I remember the current president promising “changes”. We sure got ‘em. Everything’s changed, and if you don’t like the […]