Sales & Marketing

In this episode of Marketing Matters from IE3 TV: What’s the biggest mistake that contractors make in regards to their marketing? […]

Getting a jump on a statewide goal of reducing residential energy consumption through a program called EUC (Energy Upgrade California) […]

Be forewarned: this advice isn’t all pretty, just as business today isn’t. The silver lining is that the new economy […]

When the weather cools and the phones stop ringing off the hook, what do you do? Get some ideas to keep your team busy, even when they weather is mild between peak seasons.

Recent studies have shown most sales people overwhelmingly list price as the number one reason for customers making the purchase […]

Okay, sometimes I don’t sleep all that great. Maybe this is a business owner’s curse or blessing as we defensively […]

You lucky devils! In the previous articles, you’ve already seen: Online/offline marketing mix that brings attention, educates and communicates value […]

Pinterest for Business? Really? I hear the collective sighs as you read about yet another social media platform! If you’re […]

Don’t think that communicating the value of whole house performance to your customers is as difficult as say, learning a […]

Google has attempted to dive into social media before with products such as Google Wave and Google Buzz – and […]

The days of “one-stop selling” or pressure-selling are effectively over. If your sales methods haven’t changed in the past 5-7 […]

Make sure your customers understand which repairs are required, and which are only recommended. Or you might wind up learning the hard way!

According to the 2010 U.S. Census there are a growing number of people over the age of five that speak […]

Daily deal sites such as Groupon and Living Social have shot to fame in just a few short years. The […]

Facebook, Google+, Twitter, Yelp, LinkedIn, gah! Where do we start? How do we manage all these social networks and deliver […]

No doubt about it: When it comes to social media, the “anything goes” mentality kills results. However, there are ways […]

Ironically the same day I was asked if I would share what I’ve learned about taking advantage of the good […]

Marketing has changed in 2012, but not enough contractors recognize it, and they may be missing the boat, say sales experts.

It’s happening everywhere! It seems like almost daily in the news, you’ll hear of yet another person made famous by […]

We talked to contractors who are using Facebook successfully, and they shared five tips for building a quality Facebook fanbase.