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Adrian Steel Unveils Revolutionary Truck Solutions at Work Truck Show


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ACCA Premium Corporate Partner Adrian Steel, a market leader in cargo management solutions for commercial vans, proudly introduced an innovative lineup of truck solutions at this year’s Work Truck Show. Celebrating its 70th anniversary in 2023, Adrian Steel has embarked on a journey to extend its expertise into the commercial pickup upfitting sector, with the experience and success of its history in cargo vans.

A New Era for Commercial Pickup Upfitting

Since 2022, Adrian Steel has been focused on transforming the commercial pickup upfitting landscape, leveraging its strong foundation in the cargo management van solutions sector. Through extensive market research and valuable insights from discussions with employees, fleet customers, and distributors, we’ve identified unique needs across different vocations and set out to address them comprehensively.

Adrian Steel’s innovation-led efforts in 2023 have culminated in the launch of unparalleled upfitting solutions that set a new standard in the industry. Comprised of multiple products manufactured by one company. These offerings are tailored to meet the diverse requirements of both commercial and fleet customers, embodying their commitment to a ‘No boundaries’ philosophy.

Integrated Truck Solutions – A Comprehensive Approach

Jeff Warnecke, V.P. of Sales at Adrian Steel, shared the exciting developments in truck solutions, emphasizing the company’s dedication to providing key components for a complete pickup truck upfit:

  • Modular Truck Cap: The cap features an all-aluminum modular design, making it easier to ship, stock, and protect from the elements. Its modular nature allows for easy replacement of individual panels, offering unparalleled flexibility and customization options.
  • Ladder Rack: The Profile Series ladder rack, introduced last year, offers great versatility, ergonomics, and ease of installation, ensuring that ladders are transported securely and without damage.
  • Cargo Slide: With the acquisition of Extendobed in June 2023, Adrian Steel has solidified its offering in cargo management. Extendobed’s EBL1272 model features 110% extension and a 1200lb weight capacity, allowing flexibility in loading, a capability unmatched by competitors.
  • Shelving Solutions: Tailored to enhance the utility of the cargo slide and cap, Adrian Steel’s shelving solutions offer integrated and customizable storage options for tools and consumables.

A Symphony of Innovation and Efficiency

Designed with intent and industry leading lead times, Adrian Steel’s Integrated Truck Solution is underpinned by a warranty from a single company, ensuring reliability and peace of mind for its users. This solution stands as a testament to Adrian Steel’s commitment to innovation, quality, and customer satisfaction.

It Starts at the Top: Adrian Steel Modular Truck Cap

The modular truck cap, the centerpiece of Adrian Steel’s new offerings, boasts several industry-leading features:

  • All Aluminum Modular Architecture: Enhanced flexibility in ordering and replacing panels, along with customization options for toolboxes, ladder racks, and electronics.
  • Best in Class Design Elements: Offers 30% more square footage of cargo access, weather and dust resistance, and bodyside integrity, thanks to its .08 aluminum construction.
  • Efficiency and Customization: Offering seamless ladder rack installation, toolbox additions at any time, and a flat panel design for easy graphics application.

Leading the Market with Unmatched Lead Times

Adrian Steel stands out not only for its innovative design but also for its industry-best lead times, ensuring that customers maximize their time on the job. The solution is launching with the F150 and Silverado/Sierra with 6.5ft box, with plans to expand offerings to all key full-size and midsize commercial pickups throughout the balance of 2024.

About Adrian Steel

Adrian Steel is at the forefront of providing cargo management solutions and vehicle upfitting. With a commitment to quality, innovation, and customer satisfaction, Adrian Steel continues to lead the industry, adapting to the evolving needs of its customers with cutting-edge solutions.

Adrian Steel’s customers are located throughout the United States and Canada. National fleet customers buy direct from Adrian Steel; fleet solutions are installed through company-owned and independent ship-through facilities. Local fleets buy through Adrian Steel’s network of distributors located throughout the country. Adrian Steel’s diverse customer base includes trade professionals in HVAC, Telecommunications, Parcel Delivery, Plumbing, and Building Trades, as well as other service and construction-related industries.

For more information on Adrian Steel’s Integrated Truck Solution and other products, visit adriansteel.com.

Adrian Steel is an ACCA Premium Corporate Partner. To learn more about our Corporate Partner program, visit here or contact Kenzi Vizzari, strategic partners manager, at 703-824-8862 or kenzi.vizzari@acca.org.

Adrian Steel

Posted In: Corp Partner Spotlight, Partner News

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