Sponsored Content: Good/Better/Best Made Easy With HVAC Financing Options Through Mosaic

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As an HVAC contractor, convincing customers they need your product isn’t the hardest part. Everyone wants to keep their home cool in the summer and warm in the winter. The hard part comes when it’s time to help them make a decision.

There are so many options available today, with different technologies and models offering varying levels of comfort and operating costs. The tradeoff between savings from lower operating costs and higher up-front costs for energy-efficient HVAC can be difficult to convey, leading to many homeowners buying less-efficient units to avoid higher price tags.

The ability to offer easy-to-understand financing options can make your job much easier — and increase close rates and ticket size, not to mention your customer’s satisfaction.

Financing Options Through Mosaic

As a leading financing platform for home improvements, Mosaic knows all about the power of affordable loans to help sell home upgrades with significant up-front costs that are nonetheless outweighed by energy bill savings. In fact, our platform has financed over $4.5 billion in solar installations and other home improvements since 2012!

The reason we’ve financed so many deals through our platform is a combination of great financial technology software as well as affordable and accessible financing options. For HVAC contractors, financing through Mosaic means:

• Loans from $1,500 to $55,000 based on FICO scores, not home equity like a HELOC
• 5-10 year terms with competitive APRs, low monthly payments, and a deferred interest option
• Near-instant pre-approval decisions with soft credit checks from any device
• Interactive proposal tool and payment estimator at your fingertips
• Next-day funding and emergency funding for contractors

We also help our contractor partners keep closing deals with contact-free selling. Our innovative approach to financing allows homeowners to complete the financing process online through their own mobile device or computer.

Offering Good, Better and Best

Financing options through Mosaic also makes it easy for HVAC contractors to use the tried-and-tested selling technique of “Good, Better and Best.” Presenting customers with three or more HVAC options with different price points and SEER scores can help them find a balance between up-front costs and benefits from improved comfort and energy savings, helping them make purchasing decisions with greater confidence. However, this technique can quickly become overly complicated and clunky, especially if you need to stop and do math during the pitch!

Enter financing options through Mosaic’s industry-leading platform. Mosaic’s Portal 2X financing portal, including our interactive proposal tool, allows you to quickly generate estimates for different proposals that include monthly loan payments at a variety of price points and APRs. This lets you shift the sales conversation away from up-front costs, and Portal 2X lets you present these monthly payment estimates to your customer in an easy-to-understand way.

In a good/better/best pitch, the HVAC contractor can select products with a range of efficiency ratings and use a trusted third-party tool like EPA’s Energy Star program or SEER Energy Savings to identify and help a homeowner compare the features and benefits of each to their existing HVAC. In addition, when financing options are available, homeowners can consider the difference in monthly payment between the products. Advertising monthly payments carries regulatory disclosure responsibility and Mosaic’s Portal 2X tool displays those disclosures so the contractor doesn’t have to think about it. Mosaic lets contractors present customers with a range of monthly payment estimates for each option, allowing them to do an easy apples-to-apples comparison of monthly energy bill savings and monthly loan payments.

By pairing each option with appropriate financing options that generate a close range of monthly payments, you can empower homeowners to give stronger consideration to “better” and “best” high-performance, high-SEER units that are more expensive up front than “good” but just as affordable on a monthly basis with financing. In many cases, this direct comparison of monthly costs and savings can make the “best” option with the highest SEER also the most economically appealing case.

Best For Your Customers and Your Bottom Line

Helping homeowners focus on selecting the combination of HVAC system and financing option that’s right for their needs and their budget can lead to more satisfied customers and great word-of-mouth referrals. It can also increase your ticket size, which, along with our platform’s fast funding and other options for controlling your cash flow, means that partnering with Mosaic for HVAC financing options affords you more margin and greater profitability.

Finally, along with all those benefits, you and your customer can both enjoy the satisfaction of knowing that a higher SEER HVAC system translates into lower emissions and a “better” or “best” outcome for the planet! As a company that believes passionately in energy efficiency as a key to achieving a future of 100% clean energy for all, that’s music to our ears, too.

Click here to learn more about how to become a Mosaic contractor partner.

Home Improvement Loans through the Mosaic platform are made by WebBank, Member FDIC, Equal Housing Lender.

 

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Posted In: Sponsored Content