Sales & Marketing

Google has attempted to dive into social media before with products such as Google Wave and Google Buzz – and […]

The days of “one-stop selling” or pressure-selling are effectively over. If your sales methods haven’t changed in the past 5-7 […]

Make sure your customers understand which repairs are required, and which are only recommended. Or you might wind up learning the hard way!

According to the 2010 U.S. Census there are a growing number of people over the age of five that speak […]

Daily deal sites such as Groupon and Living Social have shot to fame in just a few short years. The […]

Facebook, Google+, Twitter, Yelp, LinkedIn, gah! Where do we start? How do we manage all these social networks and deliver […]

No doubt about it: When it comes to social media, the “anything goes” mentality kills results. However, there are ways […]

Ironically the same day I was asked if I would share what I’ve learned about taking advantage of the good […]

Marketing has changed in 2012, but not enough contractors recognize it, and they may be missing the boat, say sales experts.

It’s happening everywhere! It seems like almost daily in the news, you’ll hear of yet another person made famous by […]

We talked to contractors who are using Facebook successfully, and they shared five tips for building a quality Facebook fanbase.

Thermal Services has grown successfully by using NATE as the basis for a technician career path. Here’s how they did it.