Sales & Marketing

We all make mistakes, but there are definitely some that are more costly than others. Adams Hudson explains the nine you must avoid in 2015 to be successful.

Adams Hudson shares how you can avoid four common things that contractors do that drive customers crazy.

There are two sides to the online review site coin. In this article one contractor shares how they can be harmful to businesses.

If you want to have a good relationship with your clients, you need to ask pertinent questions then actually listen to what they are telling you.

Social media is important to your marketing and Adams Hudson explains why yours is likely suffering.

You need to market your business to make sure your existing customers come back and you bring in new one. IE3 has some tips for marketing in 2015.

Are you doing your social media marketing at times when you’ll reach the most customers? IE3 takes a look to find out.

Is online marketing the way to go? Marketing Guru Adams Hudson shares his thoughts on online marketing versus print marketing.

Facebook is always making changes to improve its usability. IE3 looks at the most recent changes.

You can wait on the weather to market your business, or you can market year-round. Adams Hudson helps you make the right decision.

Having diverse service offerings is a good bet for contracting companies. Several leading companies share their success with adding new service offerings.

If you are not paying attention to your customers, they will leave. Adams Hudson has some tips for keeping in touch that won’t cost you a ton.

If you aren’t getting to the decision maker, then you’ll never get the sale. IE3 has some tips for getting to the boss to sell commercial services.

Every customer interaction is a sales opportunity. Learn how you can increase those sales numbers by offering some simple add-ons to every sale.

Social networking doesn’t have to be on a national level. Here are some tips for using local, private networks to promote your company by being the expert.

Referrals for home performance are extremely important, because it adds credibility to what you are offering. Learn how to get your customers to refer you more.

You’re always looking to increase profits, right? TRC has some ideas to help you boost profits by charging for what you are already doing.

If you don’t want your direct mail to become junk mail you have to stand out. Here are five tips for making your direct mail efforts more successful.

Word of mouth advertising is not only inexpensive, but it also holds a lot of credibility. Learn how to get your customers to refer you to everyone they know.

The key to having continuous business is following up with your customers. Adams Hudson has some tips to help you do this in your home performance division.