Sales & Marketing

What do you do when a random person flags down one of your installers, electricians, or technician’s to say “my […]

Home Performance Contracting is a buzz phrase that HVAC contractors have been hearing for several years now. Such as, “It’s […]

Keep Them by Exceeding Their Expectations What’s up with customers these days? It’s like they want better value, quality products, […]

There has been a lot of talk about home performance contracting (HPC) for years. With all this chatter, it can […]

A $148 Sandwich. Wal-Mart’s $500 bottle of Wine.  The $5,000 Hamburger. And a font that cost $13,000. Have we all […]

Are private labels worth it? This question comes up often and many contractors tackle it each year. Three contractors share their experiences, the pros, the cons, and why private label product may or may not be a good decision.

Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks and […]

I just flew back from a speaking engagement. It was a rewarding and fun time, but as this small part […]

In any random sales interaction, which thought will most likely run through your head: “That customer is a problem” or […]

For years, the customer newsletter has been the centerpiece for customer retention for contractors. Aside from a personal visit, no […]

2014 is just around the corner, so you need to be preparing now. Learn what several contractors have planned for 2014, and beyond, to ensure they have success.

There is a sales triad that correctly suggests to a buyer, “You can have price, quality, or convenience. Pick any […]

I recently wrote about Contractor Media Integration to help dispel the myth that online and offline are somehow separate. They’re […]

Internet sales are frustrating for many contractors and many wonder what can be done. Learn how three contractors handle internet sales and actually use them as opportunities to create loyal customers.

You’re already selling home performance services, but are you delivering what you are selling…at least in the customer’s eyes? Three contractors share how they educate their customers to show them the big picture they are delivering.

Several years ago, I did a home performance assessment for a medical doctor – you know, the ‘real’ kind of […]

Everything we purchase seems to come with an instruction manual, a guide on how to utilize and get the most […]

What’s Working to Generate More HVAC Leads Now? You might be surprised… The internet has not taken over the world, […]

In this episode of Marketing Matters from IE3 TV: What’s the biggest mistake that contractors make in regards to their marketing? […]