Partner Profile: Ruud
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For nearly 140 years, the Ruud brand has stood for toughness, reliability and pioneering craftsmanship in the comfort industry. From Edwin Ruud’s first automatic storage water heater in 1889 to today’s full line of air and water products under the Rheem® Family of Brands, that legacy is something we carry into every partnership we build. ACCA gives us a direct line to the contractors who install and stand behind our equipment every day, and that connection shapes how we design, train and support product long after it leaves the plant.
We’re honored to be part of an organization that champions the success of HVACR contractors, and we look forward to continuing to grow alongside ACCA and its members.
One program, built for every trade
Contractors are at the center of everything we build. In 2026, we launched the Ruud Pro Partner Heating, Cooling and Plumbing Program, giving contractors working across both HVAC and water heating trades one streamlined loyalty program. Pro Partners can take advantage of seasonal rebates and promotions, such as Residential KwikComfort® Financing, CashBack and ProClub rewards, along with innovative tools like RepBooster™ to strengthen their online presence, build credibility and drive business growth. The Pro Partner Program is backed by hands-on and online training, premier learning facilities, and marketing support designed to help contractors close more jobs and keep customers coming back. The goal simple: give Ruud contractors the products, incentives and resources they need to run a stronger business.
Built to last, built as one brand
Ruud is one of the few brands that can offer contractors a genuinely complete air and water portfolio, built on more than a century of engineering focused on toughness and durability rather than added complexity. Our “Rely on Ruud” positioning reflects that heritage: straightforward, dependable equipment designed to perform in demanding conditions and to back up the contractors who install it. As part of the Rheem Family of Brands, Ruud also brings contractors the scale, manufacturing strength and R&D investment of an industry leader, while keeping the hands-on, contractor-first culture it was built on.
Taking advantage of the Pro Partner Program 
The Ruud Pro Partner Program offers value and a positive impact for contractors, distributors and customers. Ruud Pro Partner instantly resonates with both trade partners and customers, helping cement members’ reputations as dedicated, elite, Ruud-recognized industry professionals.
Top Notch’s experience with the program reflects the impact that it has on contractors and the ongoing value through industry-training and financing offers that has helped grow their business and attract customers.
“After researching the industry and seeing the reliability, innovation and long-standing reputation of the Ruud brand, becoming a Ruud Pro Partner was a natural fit for our company,” Top Notch says. “We believe our customers deserve honest recommendations, quality workmanship and dependable equipment. Our Ruud Pro Partner designation helps reinforce that commitment and gives homeowners confidence.”
The Pro Partner Program is all about taking exceptional contractors and rewarding them for their efforts while setting them up for even greater future success.
A passion for possibilities
Looking ahead, we’re focused on preparing contractors for the next wave of regulatory change, including upcoming refrigerant and efficiency requirements, so they can sell and install with confidence well ahead of deadlines. We’re also expanding our heat pump and dual-fuel lineup to give contractors more ways to meet homeowners’ comfort and efficiency needs in any climate. Plus, our growing smart control offering allows contractors to offer homeowners greater visibility and control over their comfort.
Learn more about the Ruud Pro Partner Program and our full line of air and water products at Ruud.com.
- Partner Profile: Ruud - October 21, 2026
Posted In: Corp Partner Spotlight, Corporate Partner News
