OBBBA and the next chapter of heat pump commercialization: How the OBBBA resets the playing field and opens new avenues for heat pump growth

Posted on:

September 10, 2025

A policy shift that’s not the setback it seems

When the One Big Beautiful Bill Act (OBBBA) passed in July, it made headlines for repealing popular federal incentives like Section 25C residential energy efficiency tax credits and 45L new home construction credits. Some industry observers worried the changes would sap momentum from the U.S. heat pump market.

The reality is more nuanced. Far from halting adoption, OBBBA is accelerating an industry shift that was already underway: a pivot toward affordable, installation-friendly, retrofit-ready systems. For contractors, distributors, and manufacturers who adapt quickly, this environment presents more opportunities than challenges.

Why OBBBA may speed commercialization

Demand for “drop-in” retrofit solutions is climbing as homeowners, no longer bolstered by Section 25C incentives, become more selective about project scope and cost. The priority is equipment that avoids service panel upgrades, structural changes, or extended installation timelines. Midea anticipated this pivot with its dual-voltage (115V/208–230V) EVOX G³ modular AHU, which can replace gas furnaces without rewiring, saving contractors hours of labor. For multi-family retrofits and public housing, Packaged Window Heat Pumps (PWHP) offer an even faster path, often installing in under an hour.

Midea’s Packaged Window Heat Pump Earns 2024 AHR Expo Innovation Award

The retrofit market becomes the battleground

With federal incentives reduced, the next wave of heat pump growth will be won in the retrofit market, eclipsing new construction as the main growth driver. Success hinges on ease of install, adaptability, and seamless integration with existing infrastructure. The EVOX G³ AHU can be broken down modularly to fit through tight spaces and assembled in place, enabling contractors to work efficiently in older housing stock without expensive modifications. PWHP units go further, requiring no refrigerant line, drain piping, or electrical upgrade, unlocking electrification potential in buildings once deemed too complex or costly to convert.

State and utility programs are stepping up

While federal incentives shrink, state and utility programs remain robust, and in some cases, more accessible. In markets like New York, Massachusetts and Oregon, rebates of up to $10,000 per system are still available.

Examples include:

NYS Clean Heat Program: Provides up to $8,000 for qualifying heat pumps through the New York State Energy Research and Development Authority (NYSERDA) and utility partner Con Edison. The program also offers contractor resources and project support to help ensure installations meet technical requirements.
Mass Save: Delivers up to $10,000 in rebates for qualifying heat pumps along with 0% interest financing for energy-efficient upgrades. It also offers pathways for whole-home conversions, incentivizing full electrification over partial replacements.
Energy Trust of Oregon: Offers rebates ranging from $700 to over $2,000 depending on system type, efficiency level, and utility provider. Additional bonuses are available for income-qualified households, improving accessibility for a broader range of customers.
Efficiency Vermont: Provides up to $4,000 for qualifying heat pump installations, with extra incentives for low- and moderate-income households and small businesses. The program includes technical guidance for contractors to ensure systems perform optimally in cold climates.

Midea designs its systems to meet ENERGY STAR Most Efficient and CEE Advanced Tier specifications, ensuring broad eligibility across these programs. For ACCA members, fluency in each program’s requirements and application process can be a competitive differentiator, helping customers bridge the gap left by federal changes and move forward with high-efficiency upgrades.

Technical advantages that support market momentum

Cold climate readiness

Modern inverter-driven systems ensure reliable comfort even in extreme weather, making the technology viable in virtually every North American climate zone. The forthcoming high-performing Midea EVOX All Climate model delivers 100% heating output down to -31°F and operates continuously down to -40°F. For contractors in regions with long, harsh winters, this performance eliminates the need for backup resistance heat in most cases, improving efficiency and reducing operating costs for customers.

Smart- and grid-ready features

State and utility programs are increasingly designed to reward demand-flexible, inverter-driven systems. Midea’s next generation of heat pumps can use a proprietary wireless communication protocol for reliable connectivity between components, support over-the-air (OTA) software updates and are compatible with demand response and time-of-use optimization programs. These capabilities allow homeowners to participate in emerging utility incentives while helping grid operators manage peak demand, positioning contractors to sell systems that are both future-ready and rebate-eligible.

Labor efficiency

With the HVACR workforce aging and skilled labor in short supply, installation efficiency is more critical than ever. Midea addresses this challenge with modular AHUs that break down for easier handling, compact side-discharge outdoor units that fit tight spaces and dual-voltage compatibility that avoids costly panel upgrades. These features reduce install time and complexity, enabling contractors to complete more jobs per week without compromising quality or performance.

What this means for ACCA members

The market will reward retrofit specialists

Systems that slot into existing infrastructure with minimal disruption will command attention in the post-OBBBA environment. Contractors who can assess, quote, and install these systems quickly will capture market share.

Training and education are critical

Midea’s previously commissioned survey found that 81% of contractors say they need better training to install next-generation heat pumps. ACCA members should leverage manufacturer and distributor training resources to get hands-on experience with inverter systems, dual-voltage configurations and A2L refrigerant handling.

Incentive fluency builds trust

Knowing which programs a customer qualifies for and helping with the application removes friction at the point of sale. Contractors who can combine a clear technical recommendation with a financing and rebate roadmap will close more deals.

Partnerships open doors

Public housing authorities, utilities, and state agencies are looking for fast-deployment solutions. The success of Midea’s PWHP in the NYCHA Clean Heat for All Challenge, where pilot units cut heating energy use by 87% and costs by 50%, shows what’s possible. Contractors positioned to deliver similar outcomes will find new project pipelines opening.

A new market landscape

The OBBBA changes are reshaping the heat pump market, not by shrinking it, but by focusing it on systems that deliver affordability, installation simplicity, and retrofit viability. For ACCA members, this is an opening to lead the next phase of commercialization. In addition to shifting incentives, OBBBA also expanded 529 plan eligibility to cover trade schools and vocational training. This provision has the potential to ease entry into the HVACR field for a new generation of technicians, addressing a critical labor shortage and ensuring the industry has the skilled workforce needed to keep pace with demand.

Another positive for the HVACR industry is the permanent extension and enhancement of the qualified business income deduction under Section 199A. This allows contractors operating as S corporations, partnerships and sole proprietorships to continue deducting up to 20% of their qualified business income, freeing up capital that can be reinvested into training, hiring, and expanding service capacity.

For contractors, these policy changes are more than financial updates; they represent long-term investments in both the talent pipeline and the business stability needed to sustain heat pump adoption well into the future. Contractors who combine technical fluency, incentive awareness, and retrofit-ready product offerings will not just weather the OBBBA shift; they’ll thrive in it.

Midea is an ACCA Premium Strategic Partner. To learn more about ACCA’s Strategic Partner Program, contact partners@acca.org or visit acca.org/partners.

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David Rames

Senior Product Manager at Midea America Corp.

David Rames is the Senior Product Manager at Midea America Corp., an ACCA Corporate Partner. Midea creates home appliance innovations that not only perform a function but have a meaningful impact for those who use them.