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Next Level Keynote Speaker Announced


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Join us in Indianapolis, IN, October 16-17, 2023, for Next Level! This year’s Keynote Speaker, Jeff Butler, is an author and workplace strategist who explores human behavior within the working world. His experience spans over 40 industries on 4 continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers, clothing retail chains, and companies like Google, Amazon, John Deere, and Coldwell Banker.

Winning the Talent War: How to Attract and Keep the Best Talent

Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. In this program, you will hear up-to-the-minute data and case studies presented by author Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies on winning the war for talent and has seen unusual and groundbreaking ways to attract talent that many employers are chasing after.

Jeff has mapped out the complete employee life cycle from hiring and managing to retaining. Each segment covers key areas where companies often lose their talent ranging from mistakes in their recruitment process to failing to adjust management styles to accommodate the changing workplace expectations. Both high-level theories, as well as tactical strategies on workplace leaders, are included so leaders can guide their teams to talent victories. Sometimes it’s a simple change like adding a video to a job ad, and other times, it requires viewing your company in a completely different paradigm.

In this session, attendees will:

  • Discover the 3 phases of employee recruitment – attention, interest, and commitment.
  • Hear about best practices for screening employees for maximum future performance.
  • Techniques to spot effective succession planning.

About Jeff Butler

Jeff Butler is an author and workplace strategist who explores human behavior within the working world. As a researcher and practitioner, he also runs a consulting company and a tech company, TrinityFix, where he is able to test his ideas in different workplace environments. His ideas have made it to TEDx twice, and appeared in dozens of media outlets, including two books on human behavior: The Authentic Workplace and The Key To The New You. Currently, he lives in Dallas, Texas, as an out-of-place Californian.

About Next Level

Formerly ACCA Fall Meetings, Next Level has the same pieces as the former event you love with a fresh new twist!

Level up your leadership skills in the HVACR industry by following one of our three event tracks; Recruiting and Training, Team Leadership, or Strategy and Succession. Can’t choose just one? Mix and match session tracks to build your ideal schedule. Our sessions are laser-focused for business owners, service managers, and other team leaders within the industry who want to take their team to the top in just a day and a half!

Emerge yourself in the atmosphere you need to be the best by registering for Next Level today!


Posted In: Hiring & Firing, Leadership & Planning, People Management, Strategic Planning

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