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IE3 The Week of June 19: Here’s What Happened

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OMG! Did you see that? Online marketing is a great way to reach a lot of people. However, it also opens you up to the chance of making an error that offends a lot of people. IE3 looks at some bad digital marketing mistakes and what you can do to avoid errors like them. Read it.

Sweet lemonade. Everyone is going to get a bad review online at some point. How you handle it is what really matters. Market Hardware’s Brian Kraff has a few tips for contractors for turning a bad review into something sweet. Read it.

Net what? You want loyal customers, right? Figuring out your Net Promoter Score (NPS) will help you with that. But wait, what is an NPS and how do you figure that out? Peter Troast of Energy Circle explains this to you and how it will help boost your home performance business. Read it.

Let’s make it easy. Everyone should want to work smarter, not harder. So, Bill Wright of Wrightsoft is explaining how a new report for ENERGY STAR will help contractors do that. Read it.

I’m not feeling so good. Los Angeles is primed to become the next location to require employers to give their employees paid sick leave. ACCA’s Hilary Atkins has the details for contractors. Read it.

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