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IE3 Week of July 20: Here’s What Happened

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Go Local. It’s not secret that social media is the place you need and want to be if you want to grow your presence as the expert in your market area. But have you heard about private, local social networking sites? These are also great tools for reaching customers to show them you’re the expert. IE3 has some tips for making these work for you. Read it.

Maybe we need to change our ways. Sure you know what we’re talking about and you are trying to do what is best for your customer. However, sometimes in your excitement and love of what you do, you fail to get total understanding from the customer. This unfortunately can lead to call backs, frustrated customers, and wasted time and money. Here are some tips to help you not fall into this trap. Read it.

Boost your bottom line. Who doesn’t want to increase sales and profits? Add-on sales are a great way to do that. IE3 has some tips for making sure that you are capitalizing on every customer connect by offering valuable add-ons. Read it.

D.C. never sleeps. Well except the eight hours we all need at night. But, unlike in the past when Congress took long breaks in the summer this Congress keeps functioning. While there may not be votes on the Hill, the staffers are still working to negotiate deals and draft legislation to keep the country running smoothly. Charlie McCrudden has some insight into what is going on in D.C. that you need to be aware of this summer. Read it.

Don’t fall for it! Sometimes things see too good to be true…and most the time they are. So, to help you out, our building science expert explains why you should avoid exhaust only ventilation options for your customers. Read it.

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