IE3 The Week of April 17: Here’s What Happened


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To the max. Blogs are a great way to “soft” market your company. But, you need to make sure you are getting the most out of this effort. So, IE3 has a few tips for making your blog work for you to get maximize your service leads. Read it.

Conversion. Converting calls into sales is important to your company’s growth. So, how do you do it? Steve Coscia explains that skills that you need to hone to convert more calls by really understanding your customers’ needs. Read it.

Lesson learned. Nothing is more scary for a parent than a sick child. Allergies are particularly scary, but there are things that can be done to minimize them. Jolene Methvin shares her family’s story about how her young son’s allergies taught them a lesson in improving their home’s indoor air quality. Read it.

Are you listening? The saying goes, “You have 2 ears and 1 mouth, so listen twice as much as you speak.” This is good advice for closing commercial sales and James Graening has some tips that will help you do that. Read it.

Lawsuit ahead. Three lawsuits have been filed challenging the DOL’s Persuader rule since it was released in late March. ACCA’s Hilary Atkins explains what these lawsuits claim and how they may affect contractors. Read it.


Posted In: Weekly Update

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