Boosting Your Bottom Line with HVAC Add-Ons
Especially for small to medium-sized contractors, maintaining a steady income stream can be a challenge, particularly during the off-season. Add-ons […]
Sales & Marketing
Marketing “Have Tos” You Do NOT Have to Do
My resistance to this phrase may be a remnant from childhood. “You HAVE to eat your vegetables” comes to mind, […]
Increase Loyalty by Engaging Your Top Customers
Every business has those loyal customers. These are the customers who stick with you through years of doing business together. […]
Best 6 Ways to Spend Your Online Advertising Dollars
Most business owners are turning to the Internet as a way to advertise more cheaply, while getting your ads in […]
Your Digital Marketing Playbook: From Planning to Execution
Just like personal New Year’s resolutions, most companies fail to execute their annual growth plans. As the president and CEO […]
Top 5 Ways to Advertise to Your Target Audience
According to Oracle, about 35% of US adults “broke up” with a brand because the marketing was not pertinent to […]
Top Email Marketing Mistakes
This can either be a very profitable, or a very costly ‘free’ service. In Proverbs we are told that the […]
Five Things that Make a Service Business Ad Great
According to Maggie Aland in an article on Fit Small Business, about 40% of those in the United States still […]
Developing a Street Team to Promote Your Company
As a small business owner, you can only accomplish so much marketing. Even if you hire a full-time marketing director […]
Marketing Plan Made Easy
A guy is driving through town, doing a fine job. However, his wife is telling him, “Slow down, you’re going […]
A Magnet on Every Fridge – Getting Your Brand in Front of Homeowners
Have you ever wondered if passing out promotional items is worth the effort? And, if it is worth the effort, […]
Are Old School Marketing Strategies Still Valid?
IE3 looks at traditional marketing strategies and whether they still hold value.
Rethink Your Digital Marketing Strategy
If you’re like a lot of the business owners I know, you probably think one of two things about planning […]
Top Secrets of Online Marketers
IE3 is sharing the secrets you need to know to have successful online marketing.
Shouldn’t You, Couldn’t You Keep Your Customers?
IE3’s marketing guru gives tips for keeping in touch with customers.
Plug the Lead Leak in Your Marketing
Adams Hudson gives strategies to stop your company from losing leads.
Smart Ways to Gain Twitter Followers and Turn Them into Leads
IE3 looks at how to use Twitter to gain leads.
Spike’s Bar Rescue Get A Magic Touch
Rich Morgan of Magic Touch, share his experience working on a Bar Rescue project.
