Sustainability that sells: Turning green tech into growth

Posted on:

September 1, 2025

In today’s world, sustainability is more than just a buzzword—it’s a driving force behind consumer decisions and business growth. As homeowners and businesses alike seek eco-friendly solutions, HVAC contractors have a unique opportunity to leverage this demand for sustainable living. Carrier’s innovative products, such as air-to-water heat pumps and refrigerant transitions, provide contractors with the tools to differentiate their services and win more business.

Leveraging consumer demand for sustainable living

The shift toward sustainable living is reflected in growing interest in energy-efficient HVAC solutions—but for many homeowners, the primary concern remains the upfront cost of the unit and the ongoing expense of energy bills. While personal greenhouse gas (GHG) impact may not be the main driver, the co-benefit of reduced energy consumption is lower GHG emissions. HVAC contractors can capitalize on this by clearly communicating the long-term cost savings of efficient systems, while also highlighting their environmental advantages. This dual value proposition—financial and ecological—can help build trust and drive adoption.

Carrier’s air-to-water heat pumps are a prime example of sustainable technology that meets consumer demand. These systems use the outside air as a heat source, providing energy efficient heating and cooling while reducing greenhouse gas emissions. Because efficient systems consume less energy, homeowners benefit from a reduced environmental impact and lower electricity bills. By promoting and installing these heat pumps, contractors can offer their clients a solution that not only saves energy costs, potentially reducing household bills, but also contributes to a greener planet.

The transition to environmentally friendly refrigerants is another area where HVAC contractors can differentiate themselves. Carrier is leading the way with refrigerants that have lower global warming potential (GWP), such as R-454B. By staying ahead of regulatory changes and offering these advanced refrigerants, contractors can position themselves as forward-thinking and environmentally responsible.

Differentiating services to grow business

To stand out in a competitive market, HVAC contractors must highlight their commitment to sustainability through various strategies that go beyond product offerings.

Educating homeowners

Contractors should educate their customers about the benefits of sustainable HVAC solutions. This includes explaining how products like air-to-water heat pumps and low-GWP refrigerants can reduce energy bills and environmental impact. Providing clear, concise information helps build trust and positions the contractor as an expert.

Building credibility through education and partnerships
Contractors can differentiate themselves by pursuing certifications such as B Corp to signal a business-wide commitment to sustainability. Learning programs like LEED or green building design courses can deepen expertise and open new opportunities. Partnering with industry leaders—including but not limited to Carrier—can also provide access to innovative technologies and reinforce credibility with eco-conscious clients.

Sustainability is not just a trend; it supports business resiliency and can drive economic growth in the HVAC industry. By embracing green technologies and educating clients, contractors can differentiate their services and capitalize on the demand for sustainable living. Carrier’s air-to-water heat pumps and refrigerant transitions offer practical solutions that meet consumer needs and contribute to a healthier planet. As the industry continues to evolve, HVAC contractors who prioritize sustainability—and highlight the added benefit of energy and cost savings—will be well-positioned for long-term success.

This article was written by Dr. Ravi Annapragada, Sustainability Technical Director at Carrier. Carrier is an ACCA Premium Strategic Partner. To learn more about our Strategic Partner Program, contact partners@acca.org or visit acca.org/partners.

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Carrier

Founded by the inventor of modern air conditioning, Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. For more information, visit www.carrier.com.