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Next Level: Strategy and Communication

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Learn to inspire top performance from your team at ACCA’s Next Level conference, the amplified successor to ACCA Fall Meetings. With a tailored focus on service managers, operations managers, learning and development managers, and other HVACR leaders, this conference will level up your leadership prowess with three specialized tracks: Recruitment and Skill Development, Effective Team Leadership, and Strategy and Communication.

At Next Level, you’re not confined to a single track. Tailor your experience by selecting from various sessions aligned with your professional goals. Each session is carefully curated to meet the needs of HVAC leaders at all levels, helping you overcome industry challenges and boost performance within an efficient day-and-a-half timeline. Read below to learn more about the Strategy and Communication track.

Strategy and Communication

In the constantly evolving HVACR industry, planning for the future can seem daunting. The Strategy and Communication track at Next Level is designed to demystify this process, offering insights and strategies to help you chart a clear course for your company’s future.

Our thought leaders will shed light on how to create agile business strategies, plan for seamless leadership transitions, and ensure the long-term sustainability of your business. Get ready for comprehensive sessions that will guide you through every aspect of strategic planning and succession, preparing you for any challenges that may come your way. Take a look at some of this track’s featured sessions below.

Featured Sessions

Level Up Your Communication: Inspire and Influence as a Leader!   Angie Snow, ServiceTitan

Are your conversations feeling more transactional than transformational? “Level Up Your Communication” and discover the keys to elevate your leadership through powerful and inspiring communication. This engaging session will equip you with four essential strategies to refine your communication and achieve greater impact. Strong leaders need the ability to communicate in a way that influences others and inspires and motivates them to take action. Transform your communication approach to become a more impactful and effective leader.

Redefining Leadership for 2023   Jeff Butler, author and workplace strategist 

Have you ever wondered why some employees continue to underperform while others become rock stars? Or better yet, is it possible to consistently turn new hires into a team linchpin? Imagine being able to lay out a roadmap for employees so that they are able to maximize their leadership ability without having to micromanage them. A path where employees feel empowered and want to contribute versus being obliged to by their overbearing boss. In this program, Jeff Butler reveals the roadmap that the most disruptive companies in the world are leveraging to maximize their employees’ leadership abilities. More specifically, how to create a team where leadership is encouraged and cultivated to the point where an entire organization benefits. Some strategies are commonplace, like instantiating strong management systems, but others are obscure, requiring a leader to truly understand how the mind works to unlock their employee’s potential.

Learning Points:

  • The mental traps that hold back high-performing employees that attempt to move into leadership positions.
  • Discover the three employee levels and how to help employees climb the performance ladder.
  • Learn how to harness employee intrinsic motivation to maximize their leadership ability.

Finish What We Start   Mel Arat, Mettle Flex, LLC

Finishing what you start is especially important in a business setting for a number of reasons. Firstly, not completing tasks or projects can result in lost revenue and damage the company’s reputation. Clients and customers expect dependability and reliability from the businesses they work with. Secondly, failing to complete projects can lead to wasted resources, such as time and money, which can negatively impact a company’s bottom line. Thirdly, in a business setting, not finishing what you start can also affect team morale and productivity, as unfinished projects and tasks can create additional work for others and lead to delays and missed deadlines. Lastly, when employees or team members see that their leaders are responsible and finish what they start, they are more likely to follow their example, leading to a more productive and efficient work environment. Key points:

  1. To set specific and achievable goals: Clearly define what you want to accomplish, and make sure your goals are realistic and attainable.
  2. To break tasks into smaller chunks: large tasks can be overwhelming, so break them down into smaller, manageable steps.
  3. To create a schedule: Establish a timeline for completing your task and stick to it as much as possible.
  4. To eliminate distractions: Identify and eliminate distractions preventing you from completing your task.

Coaching From the Front – How to Inspire a Team   Jim McCusker, Thryv, Inc.

Elevating a team to be productive, engaged, and successful is a skill that requires thought, planning, and clear execution. In our current climate, staying authentically connected with your team is paramount. In this session, hear from Jim McCusker, who has a 30+ year career leading sales teams through remarkable success and great adversity.

“Nobody cares how much you know until they know how much you care.” How do you get a team to trust and respect you? To follow you? We will explore the ‘whys’ of leadership and how you can maximize your strengths and enhance your opportunities.

Jim will share his core principles on leadership, from day-to-day interactions to bigger conversations.

  1. Goal setting to achieve potential.
  2. Setting clear expectations and measurements.
  3. Ongoing feedback and support.

Emotional Intelligence, or EQ, is one of the cornerstones of leading and inspiring. Understanding how to listen and connect with your team no matter your leadership style. Jim will share his ‘Coaching Carousel’ – a step-by-step guide to enhance your ability to inspire and motivate your team to the next level.

Financials for People Who Hate Numbers   Bill Talbot, Go Time Success Group

Ever needed to use financials for an upcoming meeting or planning session? Ever wondered just what you’re looking at or why? You’re not alone! Join me, and let’s unlock the mystery of what all those columns tell us! Financials will be explored in a way that really helps the uninitiated grasp where they were, where they are, and where they are going! See your financials in a new light!

Learn about our other tracks at Next Level:

Recruiting and Skill Development

Effective Team Leadership

Register for Next Level now

Posted In: Events, Leadership & Planning, Leadership Development, Strategic Planning

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