Helping home service contractors grow with clarity, consistency, and accountability
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For more than 30 years, Cornerstone Advertising has worked exclusively with residential home services contractors, including HVAC, plumbing, electrical, and related trades. Founded and led by Tracy Paul, the agency was built to help contractors navigate growth with a disciplined, strategic approach to marketing — one that supports real business goals, not just short-term activity.
“Thirty years in the trades has taught us one thing: smart marketing drives real growth when it’s done right. ACCA introduces us to contractors who are ready to scale strategically, strengthen their market position, and build brands that stand the test of time,” said Tracy.
Cornerstone operates as an outsourced marketing department, helping contractors align marketing decisions with capacity, seasonality, and long-term objectives. Rather than focusing on isolated tactics, the team coordinates both digital and traditional marketing efforts to create consistent demand, strengthen brand presence, and support sustainable growth in increasingly competitive markets.
How we help contractors grow
Most contractors don’t lack effort — they lack clarity. Cornerstone helps contractors understand where to invest, what’s working, and how to plan responsibly for growth. Our role is to provide structure, perspective, and accountability so marketing supports real-world operations instead of creating confusion or waste.
By combining strategic planning with coordinated execution across channels, Cornerstone helps contractors maintain consistency, manage rising lead costs, and stay visible when homeowners need them most. The focus is always on long-term performance, not short-term activity.
What makes Cornerstone different
Cornerstone Advertising works with only one contractor per service area, eliminating conflicts of interest and ensuring full focus on each client’s success. Partnerships are structured on a month-to-month basis, reinforcing accountability and giving contractors the flexibility to stay because the strategy delivers value.
With more than three decades of experience working exclusively in the trades, Cornerstone brings a disciplined, realistic approach to marketing. The team understands how marketing decisions impact staffing, call volume, sales processes, and customer experience — and helps contractors plan accordingly.
Real-world results
A regional HVAC contractor partnered with Cornerstone Advertising during a period of rising competition and increasing advertising costs. Through disciplined planning, consistent execution, and better alignment between marketing and operations, the company more than doubled its revenue over two years, growing from $8.5 million to $17.5 million annually.
During the same timeframe, inbound call volume increased by 58%, driven by improved visibility, stronger demand capture, and clearer performance measurement. These results reflect Cornerstone’s commitment to consistency, accountability, and long-term strategy.
Read the full story here.
Looking ahead
As the home services industry continues to evolve, Cornerstone Advertising remains focused on helping contractors navigate rising lead costs, increased competition, and changing consumer behavior. Through strategic guidance, clear reporting, and ongoing education, the team helps contractors build durable brands and predictable demand — creating marketing foundations designed to support long-term growth.
To learn more about Cornerstone Advertising and how we work with contractors to help grow their business, visit www.cornerstonead.com. If you’re looking for a marketing partner who understands the realities of running a home services business — and values clarity, accountability, and long-term thinking — we’d welcome the opportunity to start a conversation.
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