Finturf helps contractors close more jobs with smarter financing technology
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Financing can make or break an emergency replacement call, and Finturf has built its platform around that exact moment. As an ACCA Platinum Strategic Partner, the company powers Maximus, a financing portal created exclusively for ACCA members. We asked their team to share more.
Why did you decide to partner with ACCA?
With ACCA representing the standard for excellence in HVACR, partnering with this community is a natural extension of Finturf’s mission. The contractors who turn to ACCA for education, advocacy, and industry support are the same professionals who benefit most from our financing technology and sales training. Our work together to create Maximus puts that technology and training directly in the hands of ACCA members.
“ACCA’s commitment to advancing the HVACR profession aligns perfectly with how we build at Finturf,” says Stephen Pool, VP of Partnerships. “Maximus is more than a product for a partnership. It’s an investment in the contractors who keep America’s homes safe and comfortable.”
How does Finturf empower HVACR contractors to be effective and successful in their jobs?
Finturf gives HVACR contractors access to the best financing options through easy-to-use technology, in a single unified process, connecting to the largest home services financing network in the country. Through one login and one application, contractors can offer customers a full range of financing — from long-term installment options and promotional plans to deferred payment structures and lease-to-own — spanning prime, near-prime, and subprime credit tiers.
The platform is mobile-friendly and takes two to three minutes per application. Contractors can submit themselves at the kitchen table or send a secure link directly to the homeowner. No credit pull required. AI-driven tools recommend a co-applicant in real time when approval likelihood is low and a built-in demo mode mirrors the live environment exactly for training.
The Finturf support team handles funding, stipulations, and operational questions, so contractors never juggle multiple finance company portals or wait on third-party support to close a job.
What sets your company apart? Do you have a unique product line, service offering, or company culture?
Finturf is a technology platform, not a broker, marketplace, or lead aggregator. Contractors keep full control over which financing partners appear in their account and in what order. Backed by 15 years of fintech experience, a development team that has been together since 2011, and integrations with the largest home improvement financing network in the U.S., Finturf was developed to scale with contractors of every size, from single-truck operations to enterprise dealers running multi-state networks.
Can you share a specific example that demonstrates your commitment to HVACR contractor success?
When an HVACR contractor’s emergency replacement call hinges on financing, every minute matters. Finturf’s platform was built around that exact moment. A multi-location HVAC contractor in our network recently shared that consolidating their financing program onto Finturf eliminated the friction of moving between separate financing portals. Their technicians now submit a single application in under three minutes and walk the homeowner through real offers at the kitchen table.
That’s the experience we’re committed to delivering for every ACCA member: technology that helps them close more jobs, support that picks up the phone when something stalls, and a team that treats a contractor’s success as the benchmark for our own.
What are you excited about in the year ahead?
2026 is a build year for Finturf. We’re expanding our roster of integrated contractor financing partners — including additional credit unions, prime providers, credit-builder products, and unique financing solutions — to give contractors more ways to approve more customers. We’re investing heavily in AI-driven tools that predict approval likelihood, recommend co-applicants automatically, and pre-screen homeowner leads before the truck rolls. We’re also deepening integrations with the CRMs and FSMs HVACR contractors already use every day. For commercial contractors, we’re planning to launch commercial financing before the end of the year.
Most of all, we’re proud to have launched the Maximus portal alongside ACCA, making sure the contractors who power this industry have the HVAC financing infrastructure to keep pace with everything they want to build next.
If you’re an ACCA member curious about what modern financing can do for your business, we’d love to show you. The Maximus portal, powered by Finturf, is available exclusively to ACCA contractors and includes preferred onboarding, dedicated support, and the same platform trusted by some of the largest home improvement dealers in the country. You work hard to get leads. We help you close them.
Finturf is an ACCA Strategic Partner. To learn more about ACCA’s Strategic Partnership Program, contact partners@acca.org or visit acca.org/partners.
Posted In: Corp Partner Spotlight, Corporate Partner News, Partner News
