Cornerstone Advertising turns marketing spend into measurable growth
Posted on:
HVACR contractors face a crowded marketplace where traditional advertising approaches often fall short. Cornerstone Advertising combines three decades of trades industry experience with comprehensive marketing strategies that deliver measurable results for contractors ready to scale their operations.
“Thirty years in the trades has taught us one thing: smart marketing drives real growth when it’s done right. ACCA introduces us to contractors who are ready to scale strategically, strengthen their market position, and build brands that stand the test of time,” said Tracy Paul, founder of Cornerstone Advertising.
Marketing that builds market share, not just awareness
Cornerstone works with contractors who want more than incremental growth. Their approach combines traditional advertising like broadcast TV, direct mail, and print with digital strategies including PPC, social media, SEO, and email marketing to maximize market penetration.
The company’s strategies focus on seasonal demand generation, targeted messaging, and brand positioning that reinforce contractor authority in their markets. Rather than managing campaigns from a distance, Cornerstone earns a seat at the leadership table, aligning marketing strategy with business objectives and adjusting tactics based on real-time performance data.
Exclusive partnerships that eliminate competition
Cornerstone’s exclusive guarantee means they work with only one contractor per service area, giving clients a clear competitive advantage. This approach allows them to focus entirely on their clients’ success without diluting efforts across competing businesses.
Every marketing plan is customized and grounded in performance data. The company maintains month-to-month flexibility rather than locking clients into long-term contracts, earning business through consistent results rather than contractual obligations.
Growth that shows up on the bottom line
When a regional HVACR company partnered with Cornerstone, they achieved a 106% increase in total sales within two years, growing from $8.5 million to $17.5 million in annual revenue. During that same period, inbound call volume increased by 58%, demonstrating improved market visibility and campaign effectiveness.
These results came from aligning campaigns with seasonal demand patterns, optimizing media mix, and helping the client team focus on high-converting opportunities rather than chasing every lead.
Staying ahead of industry changes
As technology, consumer expectations, and media channels continue evolving, Cornerstone actively monitors emerging trends and tests new approaches to keep clients positioned for opportunity. Their focus on adaptability helps contractors scale faster while maintaining competitive advantages that extend beyond immediate market conditions.
For contractors juggling rising lead costs, shifting customer expectations, and seasonal demand fluctuations, Cornerstone provides the strategic consistency needed to build long-term market presence and sustainable growth.
Learn more at www.cornerstonead.com.
Posted In: Corp Partner Spotlight, Corporate Partner News, Marketing, Partner News
