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Author: Michael McNulty

Michael McNulty is an award-winning writer and editor with an extensive marketing background. He co-founded Opposing Views, which has generated more than 4 million readers per month.

Handling Issues In The Commercial Market

Commercial contractors face some different challenges than residential contractors. Two leading contractors share how to handle these issues to be successful.

Want Success in 2015? Get Your Marketing Plan Ready

You need to market your business to make sure your existing customers come back and you bring in new one. IE3 has some tips for marketing in 2015.

Customer #1: Your Employees!

Everyone knows taking care of your employees helps build a successful, competitive business. But, knowing it, and executing it, are two different things.

New Products Focus on Comfort and Control

New products are always being released into the market, learn what’s coming out for the 2014 cooling season.

Extreme Makeover Contractor Edition

The competition in the contracting field is fierce, so how can you make sure you are seen as the best choice? Learn how one contractor has made his company stand out in a crowded field.

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