Author: Lori Soard

Lori is a freelance writer for IE3. She has a BA in English and PhD in Journalism and have been published in several magazines

The 411 for Bidding on School Jobs

According to the National Center for Education Statistics, as of 2015, there were approximately 98,277 public K-12 schools in the […]

Top Tips for Reaching Out to Media for Business Exposure

Figuring out ways to get cost effective attention for your business can be quite challenging for most small business owners. […]

How To Protect Your Business from Crime

You have a lot of valuable items in your building and it could be a prime target for break-ins. Here are some tips to help you keep your company safe.

Creating a Strong Company Culture and Promoting Teamwork

How much is employee turnover costing your company, and what can you do about it? According to the Human Capital […]

What You Need To Know When Bidding on School Jobs

IE3 looks at what you need to know when you bid on school jobs.

Using Facebook Lead Ads to Build Your Mailing List

The Direct Marketing Association reports email marketing has as much as a 4300% ROI in the United States of America, […]

A Simple Script to Handle Customer Complaints

While there isn’t a one-solution-fits-all for dealing with customer complaints, there are some factors that must be considered in any […]

Getting Offline Exposure for Mere Pennies

Small service businesses often run into a conundrum of needing to promote their businesses to reach new customers, but having […]

Why & How Service Businesses Should Approach Influencers

Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems […]

Teaching Employees Ethics Can Transform Your Service Model

Imagine this scenario – You just finished training your employees in the fine art of “the customer is always right.” […]

8 Free Marketing Tools Every Service Business Needs

As a business owner, you only have so many hours in a day. You know that marketing is vital to […]

5 Key Elements to Going After New Markets

If you’ve been in business for a while, you likely have developed a user persona for your business. This is […]

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