Author: Ben Landers

A passionate entrepreneur with more than ten years of experience in the digital marketing and analytics industry, Ben and the Blue Corona team have helped hundreds of companies accurately track and optimize their advertising campaign performance and get more leads and sales from the web. After starting his career in online media, recruitment advertising, and software sales at, Ben spent time in the telecommunications industry and later went on to become the East Coast regional manager of an advertising and marketing agency. Shortly thereafter, Ben met Bob Perini. Together, they developed the concept that would become Blue Corona.

How to Use Google Local Services Ads to Win the Web in 2019

Winning the web is a constantly changing real estate game—what it takes to increase leads and booked jobs now is […]

Your Next Big Job Could Be Right Nextdoor

Most contractors I know understand the value of being the first to advertise on a new social media advertising platform. […]

The HVAC Contractors Guide to Google Local Service Ads

In 2014, I wrote a blog post suggesting that Google was quietly transitioning from an advertising business model to an […]

The Importance of Being Mobile-Friendly for Commercial Contractors

Back in 2013, I distinctly remember reading an article about Sony just barely making a profit for the first time […]

Your 2018 Search Marketing Success Guide

Ten years ago, I stood in front of an audience of home service contractors and explained that, at some level, […]

Who Owns Your Website? (Hint: It Might Not Be You)

Who owns your company’s website? The answer—which surprises most business owners—is that there’s a chance it’s not you. Your website […]

How Digital Is Disrupting Business As Usual for Commercial Contractors

When was the last time you went to a Blockbuster? At this point, you probably can’t remember because it’s gone—replaced […]

HVAC Digital Marketing in 2018: How to Get It Right

It doesn’t take a marketing genius to understand that every generation consumes media differently. Think about it—smart TVs, cutting cable, […]

An HVACR Contractor’s A-Z Digital Marketing Guide

One thing I love about football season is watching the coaches. Each coach has a different playbook, but they all […]

Using Digital Competitive Analysis to Measure Your Success

For most of you, the busy season is almost here. In some warmer climate markets, you may already be fielding […]

How Online Reviews Can Get You More Leads

Are you part of the 56% of ACCA members that have less than 10 reviews on Google? If so, you’re […]

Your Digital Marketing Playbook: From Planning to Execution

Just like personal New Year’s resolutions, most companies fail to execute their annual growth plans. As the president and CEO […]

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