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Author: Adams Hudson

Adams Hudson is president of Hudson, Ink, a contractor marketing firm serving the contractor trades, and ACCA’s national marketing partner. Readers can receive a free subscription to Adams’ Sales&Marketing Insider eNewsletter by emailing a polite request to freeACCAstuff@hudsonink.com.

5 Ways to Increase Your Leads

Want more leads? IE3’s marketing guru Adams Hudson has some tips to help you out.

A Strong Retention Program Will Out-Perform Any Other Marketing Investment

Customer retention programs are the best thing you can do for your company. Adams Hudson explains why.

The Greatly Exaggerated Death of Direct Mail

Direct mail is not dead and marketing guru Adams explains.

How Your Image Impacts Your Bottom Line

Your reputation effects your business, Adams Hudson explains how.

The Most Profitable Skill Your Techs Probably Don’t Have

Marketing guru Adams Hudson explains why investing in customer service and sales training for your techs will increase profits.

Close More HVAC Sales This Summer, Guaranteed

Want to close more sales this summer? Marketing Guru, Adams Hudson has some tips that guarantee that you do!

4 Ways to Outshine Your Competitors

To be the best in your market, you have to outshine your competitors. Marketing Guru, Adams Hudson has some tips.

Communication Keeps Customers

A huge part of customer retention is communicating well with your customers. Marketing Guru, Adams Hudson explains how this works.

Why This Whole Branding Thing Is Driving Me A Little Bit Crazy

Is branding your business important? Yes, but it has to be earned, not bought. Adams Hudson explains.

Top 9 Costliest Marketing Mistakes to Avoid in 2015

We all make mistakes, but there are definitely some that are more costly than others. Adams Hudson explains the nine you must avoid in 2015 to be successful.

The 4 Things That Drive Your Customers Crazy

Adams Hudson shares how you can avoid four common things that contractors do that drive customers crazy.

Why Your Social Media Marketing Is Suffering

Social media is important to your marketing and Adams Hudson explains why yours is likely suffering.

Internet Marketing for Contractors

Is online marketing the way to go? Marketing Guru Adams Hudson shares his thoughts on online marketing versus print marketing.

Don’t Wait On The Weather To Market Your Business

You can wait on the weather to market your business, or you can market year-round. Adams Hudson helps you make the right decision.

The Easiest, Most Economical Way to Create Effective Customer Newsletters

If you are not paying attention to your customers, they will leave. Adams Hudson has some tips for keeping in touch that won’t cost you a ton.

The 7 Proven Steps to Empower More Home Performance Referrals

Referrals for home performance are extremely important, because it adds credibility to what you are offering. Learn how to get your customers to refer you more.

Follow-Ups Create an “Endless Stream” of Sales

The key to having continuous business is following up with your customers. Adams Hudson has some tips to help you do this in your home performance division.

The 4 Secrets To Crushing Your IAQ Competition

IAQ services can be lucrative if you market them correctly. Adams Hudson shares some tips to help you crush your competition in the IAQ market.

The Opportunity in Every Customer

Every customer is an opportunity for a sale. You just need to have a solid strategy in place to make this happen. Adams Hudson shares some tips for making this happen.

Customers Are Raising The Bar

Keep Them by Exceeding Their Expectations What’s up with customers these days? It’s like they want better value, quality products, […]

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