Are you a homeowner or building manager?
Find a Contractor »

Author: Adams Hudson

Adams Hudson is president of Hudson, Ink, a contractor marketing firm serving the contractor trades, and ACCA’s national marketing partner. Readers can receive a free subscription to Adams’ Sales&Marketing Insider eNewsletter by emailing a polite request to freeACCAstuff@hudsonink.com.

The Greatest Marketing Myth In All of Contracting

When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill, […]

The 3 Marketing Shifts No One Wants to Talk About

I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]

Were You Looking for This?

 “Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]

Too Much Experience?

There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]

Customer Retention Fantasyland

Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]

The X Factor in Your Marketing

Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call […]

Why Customers Want to Give You Referrals – and Why They Won’t

There’s no better way to gain customers than through your customers’ referrals.  A customer’s personal recommendation adds strength to your […]

Your #1 Marketing Advantage Should Never Be A Secret

You know how it is. You look back at a marketing idea that worked really well, and all of a […]

What Will Maintenance Agreements Do for My Company?

First of all, a well-run Maintenance Agreement Program can become your most reliable income stream. Once implemented, a good Maintenance […]

Marketing Secrets Online Giants Are Hiding in Plain Sight

Contractor poised to use marketing method previously reserved for billionaires “Online is the answer to everything!” the e-marketers proclaimed. “No […]

7 Steps to Lead Generation Riches

I don’t know who said, “The main thing is to keep the main thing the main thing,” but it has […]

Balance, Brain-Washing and Better Lead Generation

“Balance” is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time (you too?), […]

The 10 Biggest Contractor Marketing Mistakes to Avoid in 2018

Seems I remember the current president promising “changes”. We sure got ‘em. Everything’s changed, and if you don’t like the […]

HVAC Marketing Predictions and Changes for 2018

I take on this task because of my ability to predict the future. When my wife was out of town […]

You’re Driving Your Customers Crazy!

What Most Contractors Do That Drive Their Customers Crazy    Ever wonder why the most irritated people always call you? Actually, […]

Shouldn’t You, Couldn’t You Keep Your Customers

Yes, you can if you would keep in touch year-round, including the Holidays    Many contractors find this out the hard […]

5 Hot Tips To Bank More Leads Now

Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same […]

The Untold Profit in Customer Relationships

We experience it all the time. Yet, we rarely even think about what’s going on: The grocer who knows your […]

Bad Customer Service

It’s amazing really. A small dose of kindness can turn into friendship, or transaction, or whatever ‘merit’ you assign. Could […]

Get Customers to Help You Write Your Web Content

Creating fresh, interesting content for your website can seem like a never-ending task – which, actually it is. Sort of […]

Looking for an ACCA QA Accredited Contractor?

Are you a homeowner or building manager?

BECOME AN ACCA MEMBER

join now

PLUS It's Risk Free!