The Greatest Marketing Myth In All of Contracting
When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill, […]
Author: Adams Hudson
Adams Hudson is president of Hudson, Ink, a contractor marketing firm serving the contractor trades, and ACCA’s national marketing partner. Readers can receive a free subscription to Adams’ Sales&Marketing Insider eNewsletter by emailing a polite request to freeACCAstuff@hudsonink.com.
The 3 Marketing Shifts No One Wants to Talk About
I bet you can finish this: “If you don’t have anything nice to say…” Such was most every parent’s warning […]
Were You Looking for This?
“Why we do what we do” is why I do what I do. My job is to “change behavior.” Should […]
Too Much Experience?
There’s no such thing as too much experience, right? I mean, who would you rather have working on your car […]
Customer Retention Fantasyland
Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone […]
The X Factor in Your Marketing
Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call […]
Why Customers Want to Give You Referrals – and Why They Won’t
There’s no better way to gain customers than through your customers’ referrals. A customer’s personal recommendation adds strength to your […]
Your #1 Marketing Advantage Should Never Be A Secret
You know how it is. You look back at a marketing idea that worked really well, and all of a […]
What Will Maintenance Agreements Do for My Company?
First of all, a well-run Maintenance Agreement Program can become your most reliable income stream. Once implemented, a good Maintenance […]
Marketing Secrets Online Giants Are Hiding in Plain Sight
Contractor poised to use marketing method previously reserved for billionaires “Online is the answer to everything!” the e-marketers proclaimed. “No […]
7 Steps to Lead Generation Riches
I don’t know who said, “The main thing is to keep the main thing the main thing,” but it has […]
Balance, Brain-Washing and Better Lead Generation
“Balance” is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time (you too?), […]
The 10 Biggest Contractor Marketing Mistakes to Avoid in 2018
Seems I remember the current president promising “changes”. We sure got ‘em. Everything’s changed, and if you don’t like the […]
HVAC Marketing Predictions and Changes for 2018
I take on this task because of my ability to predict the future. When my wife was out of town […]
You’re Driving Your Customers Crazy!
What Most Contractors Do That Drive Their Customers Crazy Ever wonder why the most irritated people always call you? Actually, […]
Shouldn’t You, Couldn’t You Keep Your Customers
Yes, you can if you would keep in touch year-round, including the Holidays Many contractors find this out the hard […]
5 Hot Tips To Bank More Leads Now
Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same […]
The Untold Profit in Customer Relationships
We experience it all the time. Yet, we rarely even think about what’s going on: The grocer who knows your […]
Bad Customer Service
It’s amazing really. A small dose of kindness can turn into friendship, or transaction, or whatever ‘merit’ you assign. Could […]
Get Customers to Help You Write Your Web Content
Creating fresh, interesting content for your website can seem like a never-ending task – which, actually it is. Sort of […]
