Looking for Ways to Stand Out to Customers? Look to QI!
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Marketing is more than just a way to introduce your HVACR company to local homeowners. It’s also the best way to set yourself apart from competitors. Contractors who fail to draw a meaningful distinction between their business and the one across town will lose out on the chance to work with a discerning customer who wants to work with the best.
ACCA’s Quality Installation certificates are that differentiator. They’re proof of a job well done, and they can’t be faked. Issuing QI certificates with new HVACR installations gives customers what’s most important to them: peace of mind—so give it a starring role in your upcoming marketing efforts!
Offer Something Your Competitors Can’t—Build Your Marketing Around Guaranteed Quality
Many contractors try to set themselves apart from competitors with pricing. But contractors who have been around long enough already know that’s a race to the bottom. While you might have initial success marketing low prices, positioning yourself as the lowest-cost option could either price you out of business or force you to sacrifice quality work in order to turn a profit—a strategy that will quickly catch up to you.
Instead, focus on a truly distinctive edge: being able to PROVE the caliber of your work. ACCA QI certificates are third-party verification of quality. Similar to the ENERGY STAR badge, having the QI logo on your website and in your marketing campaigns acts as a symbol that homeowners can trust, because it’s backed by the nation’s largest trade organization.
How QI Certificates Work
To issue Quality Installation certificates, installers and start-up techs follow a simple and straightforward process:
- Use digital probes, connected to the measureQuick® HVAC app, to test in real time the performance of newly installed HVACR equipment and systems.
- Trouble-shoot and resolve any issues that the app flags by following a simple step-by-step diagnostic process.
- When the system has been confirmed to be installed correctly and operating at a high level, you’ll be given the option to issue a QI certificate, which you can then present to the homeowner.
Marketing Quality Installation Certificates
While it’s great to be issuing QI certificates and performing better HVACR installations, you’re only getting some of the benefit if your customers don’t know about it. That’s where a QI-focused marketing strategy comes into play.
Your website—Does your business website prominently alert visitors that you issue QI certificates? Can potential customers easily learn more about what QI certificates are and why they’re worth it with educational landing pages and blog articles?
Your advertising—Are you running text, image, and video ads highlighting the value of QI certificates? Or that you are the only contractor in your area issuing them?
Free Website and Marketing Resources for Contractors
QI certificate marketing campaigns offer real bang for your buck, and when it comes to your marketing budget, we know every dollar counts. That’s why ACCA is supporting contractors committed to QI with free marketing resources and support, including landing pages for your website, videos and infographics, and more.
More Than Just a Differentiator—QI Helps You Maximize Profits
Winning over more customers isn’t the only reason to incorporate the QI certificate process into your team’s installation workflow.
Using the processes necessary to issue QI certificates ensures that all of your installations are operating at peak performance, because there’s no way to issue a certificate without it. measureQuick helps train less experienced technicians in the field with its on-screen troubleshooting and diagnostic process. Most importantly, it significantly reduces—and in many cases, completely eliminates—the need for profit-killing callbacks. When you issue a QI certificate, your customer will know that the install tech has done an excellent job—and you will too!
You always say your company does the best work. When you’re ready to prove it, visit acca.org/qa/prove-it.
Read this article and more in September/October edition of ACCA Now Magazine online.
Posted In: ACCA Now, Employee Training
