Finding An SEO Company That Will Make—Not Break—Your Business

January 8, 2015

What’s an HVAC business to do when it is time to invest in getting Page One ranking on Google? These simple tips will help!

Know what to expect …

Knowing what to reasonably expect from an SEO firm can make all the difference. And knowing what you want from the firm will help you find the right one.

Start by asking yourself the following questions at the beginning of the process:

Do you want to have input on day-to-day SEO operations like keyword selection and city/town prioritization?
Are you okay with waiting a few months for significant results (i.e. Page One rank on Google)?
Do you want a dedicated point of contact?
Will you spend a few hundred dollars per month to focus on just a handful of keywords, or a few thousand per month for an all-encompassing SEO firm?

You should also:

Ask for references in your industry. You’ll be amazed how many “bad apples” this will weed out.
Ask how to reach them if you have questions. You should have a direct phone number and email address for contacting your provider, and a turnaround time under one business day.
Ask what the plan is if your results are not satisfactory. Your SEO provider should work with you to try out new strategies if current ones aren’t working.

Getting to page one on Google is realistic if you’re working with the right firm. But, finding an SEO provider you can trust and who can get you great results while communicating with you can take some research. Look for an SEO partner who takes the time to understand your needs and educate you and you will get the results you deserve.

Author
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Brian Kraff

President at Market Hardware, Inc.

Brian is a co-founder of Market Hardware. He is a member of the ‘club’ of Internet media executives who are tapped into the daily changes of how the internet affects all small businesses. Brian is a frequent speaker at Industry and Association tradeshow conferences. He was an integral part of the group of marketing experts who pioneered the pay-per-click model in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since. Prior to founding Market Hardware, Brian was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans. His role as a Founder and Chairman of 13 Colonies Software (now part of Interwoven/Autonomy) was a highlight of his experience in the Enterprise Web Content Management space. Brian has a B.A. from Cornell University and an MBA from Columbia Business School.