In addition to its increased consumer awareness efforts, NATE is also implementing a variety of other marketing initiatives in 2012. For example, NATE is introducing an expanded offering of marketing materials for contractors and other partners to help them promote their affiliation with NATE. From a brochure about the benefits of working with NATE-certified technicians that contractors can leave with prospective customers, to radio ads and online materials that qualified contractors can utilize to highlight their NATE-certified technicians, NATE is providing a wealth of new tools and resources for its contractor partners. In addition, NATE is also offering new marketing materials for its testing and training facilities. The development of new advertisements for use in industry publications will also help to increase awareness and interest in NATE certification among HVACR professionals. For more information and updates on the availability of these materials, visit www.natex.org.
Future plans for NATE in 2012
